.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has actually onboarded Indian cricketer KL Rahul as a company emissary as well as an investor in the firm, it provided ETRetail.Without revealing the precise percent of risk the cricketer has actually taken, the provider stated it is actually a significant and also tactical investment.This partnership targets to make use of KL's great level of popularity, particularly among youth and health and fitness aficionados, to extend Boldfit's dip untapped markets as well as demographics throughout India.Sharing concerning the brand name's growth plans, Pallav Bihani, founder as well as chief executive officer of the company said, "Our team are going all-in on growing our activewear and footwear groups, which are set to redefine the physical fitness market. These sectors are our future growth motors." Currently, fitness and also yoga exercise extras drive the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand obtained a revenue of Rs 73 crore. With important initiatives as well as this relationship, the company targets to get to a revenue of Rs five hundred crore through FY26. Founded in 2018, it currently offers over 1 crore clients every year as well as targets to expand this range to 5 crore through this alliance. Also, it is actually enriching its supply establishment commercial infrastructure to make sure rapid shipping as well as steady item availability.Looking ahead, the D2C start-up expects a surge in internet web traffic, social media sites engagement, and also higher purchases throughout our flagship categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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